Key Mobile Marketing Strategies for Small Businesses

Mobile Marketing Advertising

 The Key To Mobile Marketing These Strategies are not only for Small Businesses But all online business. Yes one of the fastest growing trends for driving local traffic is 100% Mobile. Recent study shows that the average consumer spent about 2 hours and 28 minutes a day in front of their computer, yet they have a mobile phone with them 24/7 and virtually never turn it off. 1 in 3 local searches are done on mobile phone and 57% of people report that they want to receive on their phone. Facebook has 500 million users (over 100 million are active Mobile users)… that number of Mobile users along is the size of the entire country of Mexico or Japan.

Key Mobile Marketing Strategies for Small BusinessesMobile Marketing isn’t just about tapping into the latest trends. It’s about delivering the highest profit margins.  Those businesses which ignore the need for mobile marketing will soon find themselves being left far behind. In business, you are either growing or losing market share. If you are not pioneering in modernism and operating on the biggest spreads you will quickly be overtaken by your competition and at best face a long, hard uphill battle.

Mobile marketing has become one of the few forms of marketing that consumers are immediately responding to and engaging with.  What types of mobile marketing should you be participating in?

Text Messaging While email marketing and direct mail are often notorious for low single digit open and response rates, 95% of all text messages are read. Those sending coupons also need to know that SMS marketing has been consistently shown to result in 10 times the redemption rates of other advertising channels.

Mobile-Friendly Websites Smartphones and other mobile internet devices have grown tremendously in popularity over the last couple of years.  In order to go with the flow, businesses are adapting accordingly.  Creating a mobile-friendly website will relay to prospective customers the message that your business has embraced technology and is here to stay.

Quick Response Codes QR codes can be used to provide additional product information on the spot anywhere. They can enable instant communication or can be used to deliver coupons or lead prospects to your mobile website. Many companies are finding that linking to videos can instantly convey passion for your product and inspire action, while others find driving consumers to product specific landing pages dramatically increases conversion rates.

Social Media  With mobile users spending more than twice the amount of time they spend eating and more than a third of the time they spend sleeping socializing on their mobile devices, businesses would be remiss not to invest in some time and energy into social media. In fact, while mobile Internet usage as a whole is soaring, 91% of this time is being used to access social networks.

Local Directories Listing your business on free sites, such as Yelp, Gowalla and Google’s Local Business Center will ensure that it is found during internet searches for local venues/services. In addition, participating in group-buying programs and coupon sites such as Groupon and Living Social will  also offer opportunities for attracting tons of new patrons.

So, what are YOU waiting for?  In short, mobile marketing means putting your information in the hands of consumers when they want it and where they want it – enabling them to be rewarded for taking immediate action. Never mind the incredible ROI benefits or speeding up your cash cycle, the bottom line is that if you aren’t on their mobile devices you soon may as well not exist.

Mobile Marketing Advertising

Implement New Strategies In Mobile Marketing

Mobile Marketing To Stay Ahead Of Your Competition

All business managers, digital marketers, or likewise brand promoters are going to agree with me, when I say, “Going mobile is how you can find success on a short notice.” Implementation of new strategies in mobile marketing campaigns may turn the tables in favor of businesses which dare embracing innovation. Nowadays, it’s more about how much you can be different from others around you. And, the same is more applicable when it comes to harnessing the power of the mobile.

Implement New Strategies In Mobile MarketingWhen you are shown ways to implement new strategies in mobile marketing to stay ahead of your competition the meaning is “Innovation is key to success”, only if you’re brave enough to do something different from others. Yes, it requires courage, a lot of it may be. If you’re initiating and managing an online marketing campaign, you’ve to go above and beyond, to do something out-of-the-track. Whenever you’re developing newer plans of action, there’s a chance that your strategies might backfire. It’s true to every businessman and woman across the globe. You’ve got to take the risk if you want to be noticed in the crowd. And, this is exactly what drives the tempo in the world of mobile marketing.

Mobile commerce or ‘mCommerce’ is spiking at an extraordinary rate. In every quarter, more consumers are using their mobile devices to make purchases, and even enjoy discounts and offers, which would have been impossible if they’d done it over the counter. Therefore, when you’re banking on mobile marketing techniques to promote your brand, you definitely have taken yourself way ahead of your competition. Systematic promotions on multiple mobile platforms will always help you reach more audience and convince them about the usefulness of your products and services.

With more people accessing social media sites through their mobile devices, you get a feeling that we’re definitely moving towards a change. We’re slowly accepting the mobile web. And, then there’s newer and more powerful smartphones being developed, faster than we could even imagine. The way things are poised, it looks like mobile web will overtake its counterparts, in a few years from now. You study a few survey reports on mobile marketing, and you’re able to understand why it is so valuable. But, like I just mentioned above, you’ve to be different than others in whatever you do.

I’m not asking you to keep changing your mobile promotion strategies every month. But, you’ve got to be on your toes, keeping checking the market, asking your team to find that one ‘winning’ formula. Of course, there are good plans and there are not-so-good plans. However, once you keep on with your work and implement differently new strategies in mobile marketing, you’re definitely going to hit the ‘best’ plan, sooner than your expectations!

Push Mobile Marketing — App Notifications Vs. Messaging  Marketing Land, on Thu, 23 Jan 2014 Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a

Social media marketing budgets for B2B strategies to rise in 2014  Mobile Commerce Press, on Tue, 21 Jan 2014 more on Facebook, Twitter, Google+ and other networks. The results of a new study has shown that B2B marketers have every intention of giving their social media marketing budgets a boost this year, when compared to the amounts that they spent in

These Mobile Marketing Facts Have Been Established In The Past 12 Months  Search Engine People (blog), on Thu, 16 Jan 2014 One factor marketers can’t afford to overlook when devising mobile strategies is the software running at the core of the devices they’re targeting. The operating system comes into play with apps, websites, and beyond. While Apple’s iPhone and iPad are 

Mobile Marketing

Moblie Marketing Strategies

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The Growth of Mobile Marketing

Mobile Marketing

It is not a surprising fact how most people who are now in the age bracket ranging from 18 up to 34 are the ones who grew up with online technology as a big part of their lives. Because of this undeniable fact, it is also undeniable this age group will be more interested in and responsive to mobile marketing. Furthermore, mobile marketing appears to be more effective for them because of the fact they are not accustomed to receiving news and other information the traditional way – which is through newspapers or any other traditional media.

The Growth of Mobile MarketingAnd because of this rapid boom in mobile marketing campaigns, the most affected industry is the traditional media, particularly the major newspapers. As a matter of fact, just recently, a major newspaper company which has been running for almost 100 years has called it quits because they admitted to losing to the cheaper and more accessible advertising medium brought about by these mobile technologies.

Mobile campaigns are also competing on par with the internet when it comes to marketing a particular product or service. History has shown over the last few years the internet is a powerful tool for anyone who wants to distribute a message and the transition to web access on mobile devices will be more powerful than ever. Recent case studies have shown how those people who read advertisements through their mobile phone more often than not purchase the product, compared to those who come across offers via email. Many times people using a mobile device are en route with intent to purchase and simply look for the closest local vendors and decide where to shop. Having a closer look at the purchase intent of a group of people will more or less speak about the overall voice of the public about something; and when they studied the purchase intent of the different age groups comparing online marketing and strategies designed for mobile devices, the results are clear.

For instance, when the purchase intent of those who were between 18 to 24 years was measured, mobile marketing was more favoured by 9.1 times as compared to email or other media. In addition, people who were between 35 and 44 years also favoured the convenience of mobile by as much as 8.9 times. Not to mention, even those people who are already above the age of 44 also prefer mobile campaigns by 5.1 times compared to the internet. This shows how a campaign done with technology and mobile marketing is considered by a lot of people to be more influential, persuasive, and interesting to be able to get their attention.

Moblie Marketing StrategiesNo other strategy can reach so many people across all demographics as the use of mobile marketing. Cell phones are a permanent industry and more people world wide will own smart phones with great capabilities. Even now the latest devices can stream movies so phones are not just for talking any more. Small business now has the equalizer with competition by using mobile marketing no matter the size of the company.

Mobile Marketing

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